Strategic Plan

Georgia REALTORS® Purpose: Empower members for success and enhance communities.

VALUE STATEMENT

Empowering members for success and enhancing communities via Advocacy, Professionalism & Education, Legal Resources, and Community

CORE SERVICES

• Advocacy
• Professionalism & Education
• Legal Resources
• Community

Guiding Principles

• Promote and protect the REALTOR® brand
• Advocate for private property rights and preservation of free enterprise
• Elevate professionalism through education and the Code of Ethics
• Identify and develop future leaders
• Provide tools to facilitate productivity and business growth
• Be accountable and transparent to our members
• Deliver support through our affiliated charitable foundations
• Driven by strategy and Core Services
• Provide meaningful opportunities for connections

IDEAL OUTCOMES

• The public values, respects and uses REALTORS®
• Members find value in and respect the REALTOR® Brand
• Members conduct business in an ethical professional manner
• Public policy and regulations are favorable for private property and free enterprise
• Communities are improved though involvement and investment
• Members are informed and knowledgeable about real estate issues and trends
• Members are more engaged with a mutual sense of purpose and cooperation
• Leaders are fostered, developed and established
• Local Associations are supported and offer great value

STRATEGIC FOCUS AREAS

• Establish a comprehensive strategy to identify, develop and deliver Professionalism and Education
• Assess the Associations’s governance structure to foster innovation, efficiency, nimbleness, and participation
• Review, enhance, and prioritize Advocacy Strategies to increase awareness, engagement, and relevance with members and consumers
• Collaborate with local associations to offer resources that enhance communities and promote the REALTOR® Brand
• Develop a comprehensive communications strategy to increase member awareness, engagement and value