Strategic Plan

Georgia REALTORS® Purpose: Empower members for success and enhance communities.


Empowering members for success and enhancing communities via Advocacy, Professionalism & Education, Legal Resources, and Community


  • Advocacy
  • Professionalism & Education
  • Legal Resources
  • Community

Guiding Principles

  • Promote and protect the REALTOR® brand
  • Advocate for private property rights and preservation of free enterprise
  • Elevate professionalism through education and the Code of Ethics
  • Identify and develop future leaders
  • Provide tools to facilitate productivity and business growth
  • Be accountable and transparent to our members
  • Deliver support through our affiliated charitable foundations
  • Driven by strategy and Core Services
  • Provide meaningful opportunities for connections


  • The public values, respects and uses REALTORS®
  • Members find value in and respect the REALTOR® Brand
  • Members conduct business in an ethical professional manner
  • Public policy and regulations are favorable for private property and free enterprise
  • Communities are improved though involvement and investment
  • Members are informed and knowledgeable about real estate issues and trends
  • Members are more engaged with a mutual sense of purpose and cooperation
  • Leaders are fostered, developed and established
  • Local Associations are supported and offer great value


  • Establish a comprehensive strategy to identify, develop and deliver Professionalism and Education
  • Assess the Associations’s governance structure to foster innovation, efficiency, nimbleness, and participation
  • Review, enhance, and prioritize Advocacy Strategies to increase awareness, engagement, and relevance with members and consumers
  • Collaborate with local associations to offer resources that enhance communities and promote the REALTOR® Brand
  • Develop a comprehensive communications strategy to increase member awareness, engagement and value