Strategic Plan
Georgia REALTORS® Purpose: Empower members for success and enhance communities.
VALUE STATEMENT
Empowering members for success and enhancing communities via Advocacy, Professionalism & Education, Legal Resources, and Community
CORE SERVICES
- Advocacy
- Professionalism & Education
- Legal Resources
- Community
Guiding Principles
- Promote and protect the REALTOR® brand
- Advocate for private property rights and preservation of free enterprise
- Elevate professionalism through education and the Code of Ethics
- Identify and develop future leaders
- Provide tools to facilitate productivity and business growth
- Be accountable and transparent to our members
- Deliver support through our affiliated charitable foundations
- Driven by strategy and Core Services
- Provide meaningful opportunities for connections
IDEAL OUTCOMES
- The public values, respects and uses REALTORS®
- Members find value in and respect the REALTOR® Brand
- Members conduct business in an ethical professional manner
- Public policy and regulations are favorable for private property and free enterprise
- Communities are improved though involvement and investment
- Members are informed and knowledgeable about real estate issues and trends
- Members are more engaged with a mutual sense of purpose and cooperation
- Leaders are fostered, developed and established
- Local Associations are supported and offer great value
STRATEGIC FOCUS AREAS
- Establish a comprehensive strategy to identify, develop and deliver Professionalism and Education
- Assess the Associations’s governance structure to foster innovation, efficiency, nimbleness, and participation
- Review, enhance, and prioritize Advocacy Strategies to increase awareness, engagement, and relevance with members and consumers
- Collaborate with local associations to offer resources that enhance communities and promote the REALTOR® Brand
- Develop a comprehensive communications strategy to increase member awareness, engagement and value